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Sayers welcomes Russel Howcroft and backs major new initiative to reignite Melbourne


Sayers is delighted to announce that one of Australia’s best-known creative minds, Russel Howcroft, is joining the group as a Founding Partner. 

In this role, Russel will support Sayers and its clients in their strategic and creative endeavours, while continuing his other professional commitments.

The first of which is the launch of an exciting new initiative called ‘The Grid’ designed to establish Melbourne as a centre of technological and creative innovation.

The Grid is a ‘festival of business for business’, a critical connection point between brilliant ideas and the business networks to help make them happen, created by Russel, along with brand experience expert Madeleine Preece and digital entrepreneur Rhys Hayes.

The Grid will provide the infrastructure and opportunity for Melbourne to unite technology and innovation with creativity and investment through a series of physical and digital events.

The ambition is for the Grid to become a ‘business festival’ brand which connects the market-place around our economic future and enables all of us to focus on what role we can play in ensuring Melbourne has a seat at the global innovation table.

Commenting on Russel’s appointment and the new initiative Founder and Executive Chairman of Sayers, Luke Sayers said: “We are delighted to have Russel on board and know he will make a significant contribution to our group. We’re excited by the potential of The Grid to put Melbourne on the global map as a place where technology, innovation and business comes together to bring great ideas to life.”

Nine Entertainment Co will join Sayers as a founding sponsor of The Grid. 

Nine’s Managing Director, Melbourne, Matt James: “Melbourne has an insatiable appetite for creativity and innovation and as a founding sponsor we look forward to being part of a unique world-class festival. The Grid will be a powerful platform for both the Melbourne business fraternity and for all Victorians who have a passion to contribute to the future of Melbourne’s welfare and prosperity.”

Melbourne’s Lord Mayor Sally Capp said: “The Grid will cement Melbourne’s reputation as Australia’s innovation and technology capital and help businesses to connect, collaborate and develop new ideas.

Supporting businesses to grow and create new jobs in Melbourne has never been more critical as our city recovers from the COVID-19 pandemic. The Grid – named after Melbourne’s famed Hoddle Grid – will become a major Melbourne festival and host both virtual and in-person events.”

Russel Howcroft said: “Firstly, I am thrilled to become a Founding Partner of Sayers, a new entity on the business scene which I am sure is going to make a significant difference. We are building a potent coalition with The Grid Founders – with myself as Chair, Madeleine Preece of Neonormal and Rhys Hayes of IE and Silicon Block. Being supported by Sayers, Nine and The City of Melbourne means together we are going to make this happen and re-ignite our incredible city. Many other public and private organisations have expressed interest in participating. Everyone is welcome to contribute to The Grid, go to”