Customer & Brand

What we do

Sayers Customer & Brand builds, designs and accelerates brands, helping clients use brand to create value. The business is made up of a central, tight-knit team of people who are both experienced in and love solving business problems through the lens of brand, customer and marketing. We believe that business, brand and marketing challenges must be solved via the application of three interconnected lenses:

  • Humanity: The key to unlocking real opportunities for growth lies in understanding the truth in human belief and behaviour. We study society, behaviour, attitudes, patterns, markets, and mindsets to create a clear understanding of where unrealised opportunities exist.
  • Commerciality: Effective brand and marketing activity has commercial strategy at its heart, and a brand is only as strong as the impact it creates – be it financial, behavioural, or structural. We develop long term effective brand, marketing, product and innovation strategies that drive momentum for our clients.
  • Imagination: The connective tissue between strategy and execution. We aren’t afraid to imagine new and brave solutions that create value, and believe in and have experience working in the application of creativity in all its forms.

Our capabilities 

We work with a full spectrum of clients – from startups to category leading organisations – across all industries. To solve their complex challenges, we apply a range of our capabilities, including but not limited to:

  • Brand health assessment and diagnosis
  • Consumer, cultural and market research
  • Brand purpose and positioning 
  • Brand, customer and employee Value Proposition 
  • Brand platform development
  • Brand architecture
  • Go to market strategy
  • Behaviour change strategy
  • Paid, owned and earned channel planning
  • Campaign development and planning
  • Campaign execution, measurement and optimisation
  • Visual identity development
  • Marketing operating model review
  • Strategic stewardship 
  • Agency ecosystem strategy 
  • Agency reviews and tenders
  • Market sizing and targeting
  • Customer segmentation 

We do all that you would expect and much more 

While the work that the Sayers Customer & Brand team do is focused largely on strategic problem solving, we work with external partners (such as creative, design and media agencies) to provide end-to-end brand and marketing solutions for clients, providing consistency, efficiency and enhanced strategic guidance for brands. By matching the right partner to the job to be done, we are able to deliver impactful and distinctive solutions for our clients.

Why we are different 

We bring together the best of Creative, Media, Consulting and Marketing expertise to solve our clients’ most complex problems, with a relentless focus on driving growth. We work alongside our clients as strategic stewards, taking them from start-up to scale-up, market challenger to market leader, and unknown to loved.

We also back our work and our thinking. Where possible, we put our money where our mouth is by either putting fees at risk, or taking an equity stake in our clients’ businesses, so that we can not only share in the results of our work, but stay close to and invested in the brands that we help build.

We love what we do, and we have a lot of fun doing it. We take the work seriously, but not ourselves. We believe that people should bring their full selves to work, and we are unashamedly committed to creating a culture that fosters creativity, curiosity, empathy and an openness and willingness to challenge and innovate.